Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Online Film

All-Rounder ROLLIO

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The film “All-Rounder ROLLIO” gives the cylindrical travel bag a leading role as an independent character and translates its unusual shape into humorous, sitcom-like imagery. Vibrant colours, distinctive typography and dynamic motion graphics underscore the product’s special features in a clear and concise manner.

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Credits
  • Client:
    American Tourister, Seoul, South Korea
  • Design:
    INNOCEAN, Seoul, South Korea
  • Project Team:
    INNOCEAN: Jung A Kim (Creative Direction) Young Ho Hwang (Creative Direction) Han Na Koo (Creative Direction) Jeong Gon Kang (Art Direction) Ju Hyung Yoon (Account Management) Seong Jin Jang (Account Management) Hae Sung Kim (Account Management) Seol Ahn (Account Management) Sun Jeong Kim (Account Management) Il Ho Lee (Creative Direction) Samsonite Korea: Ji Won Choi (Head of Marketing) Bo Yong Jung (Project Management)
All-Rounder ROLLIO
All-Rounder ROLLIO
All-Rounder ROLLIO
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