Brand Design

Alu Küche

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The challenge in developing the visual design for a new kitchen manufacturer, in addition to creating unique branding, was to convey the principle of the product in an understandable manner. The objective was to clearly communicate that this kitchen is placed in the room much like a workbench and without having to be panelled. The design appearance is a visualisation of the brand’s values of craftsmanship, simplicity and quality. The typography and headline system, the derivation of the word “brand” as well as the image and text concept create an overall impression that stands out from the established market players.

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