Ancienne Belgique

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Ancienne Belgique has been known for its intense concert atmosphere since 1976. Now, a new brand system has been developed to reflect the values of today’s community and pay homage to the stage’s history. Central to the visual language is the pulsating movement that emanates from the logo mark. Different shapes, colours and densities represent a rich array of volumes, genres and musical styles. Reflected fully in the header of the website or as a fun overlay over a band photo, the motion-driven identity adapts to the artist, the target audience and storyline. Different amplifiers with matching typefaces underline the respective musician portraits.

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