Packaging

Anders Petter Backaryd

This packaging concept was developed for Anders Petter’s series of high-quality kitchen products, ranging from cookery to dining items. Based on marketing goals, the design focuses on both preserving and fostering tradition. The contrast between product innovation and the 30-year-old Swedish heritage of this cookery brand is emphasised by the multi-functionality of the product range. The illustrative imagery is reminiscent of classic Swedish kitchens, while the logotype reflects the pride and joy of a food heritage originating from the country’s landscape.

Red Dot