Promotional Poster Series


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The Aquality poster series for a water sports complex in Moscow was created against the backdrop that 47 per cent of people, as a survey had revealed, feel unconfident coming to swimming pools. The design addresses this problem by conveying notions of friendliness and ease, focusing on the physical properties of water and optical illusions, as well as the sense of depth and the dynamics of objects. With simplicity and irony, the visual identity conveys the central message that water makes things easy and people equal. A “SELF club” encourages people to believe in and love themselves.

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