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Corporate Design Relaunch

ARAG – Focusing on people is our identity

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The new brand identity translates the strategic agenda of ARAG 5 → 30 into a flexible, digital design system. Round forms and a custom-developed typography, both based on the iconic logo, produce an approachable tonality that makes the legal cover feel more accessible and emotionally tangible.

Red Dot

Credits
  • Client:
    ARAG SE, Düsseldorf, Germany
  • Design:
    denkwerk gmbh, Cologne, Germany
ARAG – Focusing on people is our identity
ARAG – Focusing on people is our identity
ARAG – Focusing on people is our identity
ARAG – Focusing on people is our identity
ARAG – Focusing on people is our identity
ARAG – Focusing on people is our identity

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