Client: AUDI AG, Ingolstadt
Station ID
ARD / Das Erste – Easter & Spring Campaign 2017
This campaign for Germany’s public TV channel Das Erste was inspired by the renewed vigour of spring and freshness at the start of a new season. Humorous short stories with artfully carved characters made of fruits and vegetables were filmed in spring-pastel-coloured sets. Raspberry mice and pear penguins appear on a catwalk, cauliflower-asparagus sheep dance on a funk-playing record, apple owls sit on a swing or a watermelon shark passes by. An associated website features the recipes that these characters are the ingredients for, as well as a making of and interviews.
Credits
-
Carving Art:Eileen Ott, Bernd Fabian, Martin Krumme
-
Art Direction:Iris Rinkens
-
Client:ARD/Das Erste, Germany
-
Design:Luxlotusliner, Munich, Germany
-
Project Management:Nadja Doth
-
Creative Direction:Henriette Edle von Hoessle, Head of ARD Design und Präsentation, Werner Mayer, Art Director ARD Design und Präsentation
-
Music/Sound Design:Nova Spot, Paris, France
-
Set Design/Stories:Sandra Hauser, Gabi Madračević, Iris Rinkens, Jan Rinkens, Patrick Paulin
-
Post-Production:Sylvi Rößler, Flo Wolf
-
Director of Photography:Simon Drescher
-
Film Direction/Creative Direction:Gabi Madračević
-
Film Editing:Matthias Dörfler
-
Film Production:Tatjana Živanović-Wegele
-
Food Styling:Martin Kühnel
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy