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ARD / Das Erste – Easter & Spring Campaign 2017

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This campaign for Germany’s public TV channel Das Erste was inspired by the renewed vigour of spring and freshness at the start of a new season. Humorous short stories with artfully carved characters made of fruits and vegetables were filmed in spring-pastel-coloured sets. Raspberry mice and pear penguins appear on a catwalk, cauliflower-asparagus sheep dance on a funk-playing record, apple owls sit on a swing or a watermelon shark passes by. An associated website features the recipes that these characters are the ingredients for, as well as a making of and interviews.

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