Red Dot Design Award

Asklepios Annual Report 2018

Asklepios Annual Report 2018 | Red Dot Design Award

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The 2018 annual report of hospitals group Asklepios looks like a notebook and has an unconventional design: hole-punched notes pages, striking neon colours and scribble drawings follow the overall idea with unmistakeable aesthetics. Instead of tabs, sticky notes printed with topic-specific icons denote the individual sections. The creative layout underscores the overarching motto “weiter denken” (think further) and targets readers in a motivating way. The topics are presented with many illustrations, giving the annual report a friendly and casual look.

Red Dot Design Award

Asklepios Annual Report 2018 | Red Dot Design Award
Asklepios Annual Report 2018 | Red Dot Design Award
Asklepios Annual Report 2018 | Red Dot Design Award
Asklepios Annual Report 2018 | Red Dot Design Award