Asklepios Annual Report 2018

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The 2018 annual report of hospitals group Asklepios looks like a notebook and has an unconventional design: hole-punched notes pages, striking neon colours and scribble drawings follow the overall idea with unmistakeable aesthetics. Instead of tabs, sticky notes printed with topic-specific icons denote the individual sections. The creative layout underscores the overarching motto “weiter denken” (think further) and targets readers in a motivating way. The topics are presented with many illustrations, giving the annual report a friendly and casual look.

Red Dot

Credits
  • Client:
    Asklepios Kliniken GmbH & Co. KGaA, Hamburg, Germany
  • Design:
    POLARWERK GmbH, Bremen, Germany
  • Creative Direction:
    Thomas Theßeling
  • Art Direction:
    David Driscoll
  • Illustration:
    Thomas Theßeling, David Driscoll
  • Graphic Design:
    Jennifer Pankratz
  • Final Artwork:
    Jennifer Pankratz, Marcel Koch
  • Project Management:
    Melanie Borrs
Asklepios Annual Report 2018
Asklepios Annual Report 2018
Asklepios Annual Report 2018
Asklepios Annual Report 2018

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