Brand Design


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Atida (“future” in Hebrew) is a new online healthcare provider selling high-quality vitamins, minerals and food supplements. The logo of its brand design aims to convey trust, as this is a significant requirement for a healthcare provider. Its word mark puts the focus of communication on the brand name. The small arrow above the letter “i” points to the future. Due to a specially developed gradient system, the brand colour world is diverse on different levels. The corporate level is reflected by a calm blue combined with a warm orange. In addition, a variety of colours have been introduced to represent different product propositions. 

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