Red Dot Design Award
Exhibition Design, Interior Design

Auto Experience Space of He Tong Hang Championway

Auto Experience Space of He Tong Hang Championway | Red Dot Design Award

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With the claim “If the car has a soul, it is the driver’s dream of freedom”, this interior design focuses on conveying a sense of “infinite” experience. It is inspired by the shape of engine parts, as well as the taste for cars and an interest in their extended lifestyles. The goals included, among other things, the creation of a special automotive culture and the assembling of a space that integrates automotive exhibition and sales, along with modification and maintenance. Adopting a “masculine” design, the concept follows the idea of de-ducting the rhythm and movement of the building in each detail.

Red Dot Design Award

Credits
  • Client:
    Qingdao Hopetune Automobile Sales & Service Co., Ltd., Qingdao, China
  • Design:
    W.DESIGN, Shanghai, China
  • Creative Direction:
    Ben Wu W.DESIGN
  • Photography:
    Ben Wu Sicong Sui Yi Song Shanghai, China
Auto Experience Space of He Tong Hang Championway | Red Dot Design Award
Auto Experience Space of He Tong Hang Championway | Red Dot Design Award
Auto Experience Space of He Tong Hang Championway | Red Dot Design Award