BAANCHA

BAANCHA is a new brand specialised in instant tea which comes in five traditional and popular Thai fruit flavours, offering a genuine taste of Thailand, their country of origin. The products have a natural taste and aim at making consumers feel as if they were drinking straight from the fruit, evoking the notion of a natural and healthy beverage. The packaging captures this concept by creating a stunning visual of a half-sliced piece of fruit that is made to resemble a teacup. The five different fruits, among them coconut mango and cantaloupe, immediately appeal to the senses of consumers. Set against a plain black background, each of the bright-coloured fruits radiates its own self-sufficient appeal. The intention was to make the design stand out from other brands on supermarket shelves. These first five products are the beginning of a more extensive range of flavours to come.