Brand Design

Baidu AI Cloud

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Baidu AI Cloud provides AI, big data and cloud computing services. To increase awareness of the brand, a versatile, attention-grabbing brand communication system was developed. The word mark is complemented by a distinctive signet composed of a hexagon, representing the company’s three core competencies. Featuring a variety of colours, the brand design allows clear differentiation between the service areas. Auxiliary graphics adopt the concept of “breakthrough”, featuring inclined straight lines and blocks to represent the image of different industries.

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