Brand Design

Barna Zoo

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Barna Zoo is an imaginary zoo in Barcelona, which combines art, charm and fauna. The visual identity draws inspiration from Barcelona’s flair, particularly the artistic creations of Antoni Gaudí. From the murals at the entrance to the gift shop items, the brand is epitomised by an expressive mosaic style. Coloured shapes are carefully arranged so that they can immediately be read as animal figures. The idea of assembling partial shapes into a whole is also applied to the brand typography. The result is a coherent design language with a warm colour scheme, which exudes a local touch.

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