SERVICEPLAN GERMANY
Brand Identity Redesign
BAU – Reshaping the future of building
BAU, the world's leading architecture trade fair, is embracing change with a new design. The logo, created from graphic elements, symbolises the dynamic construction process. The design is an adaptive system that reflects new possibilities in architecture and represents the renowned trade fair.
Credits
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Client:Messe München – BAU, Munich, Germany
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Design:SERVICEPLAN GERMANY, Munich, Germany
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Project Team:SERVICEPLAN GROUP: Alex Schill (Global Chief Creative Officer) Till Diestel (Germany Chief Creative Officer)
SERVICEPLAN GERMANY: Christian Sommer (Managing Partner) Markus Koch (Managing Partner) Benjamin Hug (Head of Design) Jörg Schmitt (Head of Design) Isabell Kossak (Account Director) Merve Okcu (Senior Designer)
