Brand Design

Felix Luis Gin

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Felix Luis is a gin named after the son of the initiator and co-producer, hotelier Klaus Pobitzer. Felicius, the fictional protagonist of the brand story, stands for the apricot, which is the main aroma of this gin. The bold orange colouring and organic typography are derived from an apricot and its growth, expressed in an art nouveau style. Hand drawings and illustrations on the packaging, flyers, book and website explain the ingredients and botanicals used. The gin book with ten favourite gins is a multi-layered illustrated reading companion designed to enhance enjoyment of the drinks and strengthen the brand experience as a customer gift.

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