The packaging and rebranding of the current Bayer product line merges a novel packaging concept with various dispensing methods and offers a viable option for how over-the-counter pharmaceutical products, when combined with intelligent technology, could look like in the future. Using interactive intelligence, the packages feature a design that makes them release exactly the amount of drug needed at a time. As for liquid medicine, for example, pushing the button on the top of the packaging makes a metering device at the bottom release the exact dosage of prescribed medicine. And a packaging for pills features compartments for each day of the week or different types of medicine, with each box filled with the appropriate amount and protected by a plastic seal quoting information and the time for intake. This offers users a new experience in taking the needed medicine, monitoring the dosage and keeping track of it. Designed in clear bright colours and with self-explanatory graphics, this also guarantees the safety and effectiveness of the products.
Statement by the Jury
This smart packaging for medicine with its various interactive mechanisms embodies an incredibly human-centred project. The packaging design combines a sophisticated approach towards construction with high aesthetic appeal, merging them into a product that facilitates the regular intake of precise medical dosages and thus ensures safe and independent care of the patient.
[Red Dot: Junior Award]
Art Center College of Design, Pasadena, USA
Angela Baek, Art Center College of Design
James Chou, Pasadena, USA
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