Retail Packaging

Blackstar

This packaging for the retail chain Teknikmagasinet was designed to meet an increasing demand for more affordable e-gaming equipment. It is part of a new product line under the company’s own Blackstar brand. The concept revolves around the idea of a vast alternate universe for gamers to explore. In the “darkness of empty space”, all products are visualised as glowing planetoids, each with a unique name and bold colour scheme. The idea implemented here is that each product adds its own special light and life to the Blackstar universe, making it a vibrant and strong visual world.

Red Dot

Credits

Client:

Teknikmagasinet, Sundbyberg, Sweden
Design:

Silver, Stockholm, Sweden
Project Team:

Jacob Norstedt (Creative Director) Jonas Berg (Senior Designer) Tobias Rehnvall (Designer) Ida Stagles (Account Executive)