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BMW Motorrad Digital Brand & Product Experience

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The new brand and product platform of BMW Motorrad was intended to transport passion for the brand world and the entire product range. Motorcycles are presented as a lifestyle; the focus is on people and their experiences. Individual product experience worlds were created which connect stories with USPs and reflect the character of brand and product. Exciting perspectives of motorcycles, as well as vibrating sounds and videos, ensure that the driving experience can be felt very closely – with the motto “Make Life a Ride” always in the foreground.

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Credits
  • Client:
    BMW Motorrad, Munich, Germany
  • Design:
    SYZYGY Deutschland GmbH, Frankfurt / Main, Germany
  • Creative Direction:
    Dominik Lammer Thorsten Becker Benjamin Ringwald
  • Art Direction:
    Julian Ernst Daniel Witzel
  • Technical Direction:
    Thomas Kropf
BMW Motorrad Digital Brand & Product Experience
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