Client: Swedish Exhibition Agency, Visby
Book Club 01 – CENTER 2 CENTER
Statement by the Jury
Nowadays, where much is talked about the death of printed products, this work is proof that there is still a lot of creative potential in this area. The fact that the medium of the poster is not used in the traditional way but instead is printed on fabric so that it can be worn like clothing is entirely novel and an outstanding idea. It attracts attention, surprises with refined humour and makes the wearer become part of the message expressed: a reader who perceives the products of the client.
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Art Direction:Daeki Shim, Hyojun Shim
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Client:Book Club – CENTER 2 CENTER, Seoul, South Korea
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Design:DAEKI & JUN Design Studio, Seoul, South Korea
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Graphic Design:Daeki Shim, Hyojun Shim, Somin Lee (Internship)