Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Retail Packaging

Bumbler

The user-centred packaging design for the Bumbler drone combines fun, interaction and a unique unboxing experience. It is designed to be both simple and intuitive. The flying object and accessories are embedded in a hexagonal, grey-yellow box inspired by the shape and colours of a bee. The opening mechanism, for example, is reminiscent of the flapping wings of the insect. The two-part lid is not removed, but merely pushed to the sides. The high-quality design of the box is intended to not be disposed of but to be used again and again.

Red Dot

Credits

University:

California College of the Arts, San Francisco, USA
Design:

Emilie Cevallos Paredes, California College of the Arts

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