Brand Design

Café OOO

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Located on Jeju Island, Café OOO offers upscale gastronomy right next to the sea. Inspired by the shape of the island’s unique basalt rocks, a brand design was created that shows a close relationship to the coastal landscape. The rugged structure of the basalt is indicated in the design of the word mark. The form of the logo aims to be as simple as possible to emphasise its calm, neutral feel. As a unique design detail, the top edge of the business card is cut out to represent the rock shape. Business cards, stickers and other promotional items serve as special souvenirs to enhance the brand experience.

Red Dot

Credits
  • Client:
    Cafe Out Of Ordinary (OOO), Seogwipo, South Korea
  • Design:
    Owhyworks, Seoul, South Korea
Café OOO
Café OOO
Café OOO

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