Sustainable Packaging

Caran d'Ache – Prismalo 100 % Swiss Made

The packaging of this pencil set made of Swiss Scots pine focuses on visualising the product’s origins and the fully recyclable concept. All information is presented in a harmonious and communicative way on a thin, cylindrical case with only two printed colours. The two parts of the case feature a paper-based sticker indicating the colours of the pencils and their water-soluble properties. Hand-drawn pine cones and needles emphasise the type of wood used for production. In combination with craft paper, the entire packaging has an overall genuine natural look and feel.

Red Dot

Credits

Client:

Caran d’Ache, Thônex Genève, Switzerland
Design:

ARD SA, Vevey, Switzerland
Project Team:

ARD SA: Stève Pierrehumbert (Art Direction) Sylvain Marsat (Graphic Design)