Brand Design

CH 1985

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CH 1985 (short for Culture House 1985) is the new name of Hyundai’s cultural community platform. By reinforcing the original platform, it aims to share inspirations, embodying the new brand strategy in a contemporary, refined and appealing manner. Focusing on the conceptual approach of “time”, a 12-sided radial structure was created as the main graphic motif. In addition, a dodecagonal graphic language was consistently implemented across a range of applications. Iconic design elements feature at various touchpoints as well as in online and offline spatial systems to provide a coherent brand experience.

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