Brand Design

Club Goods

Club Goods is a product brand developed as a joint marketing tool for Hamburg’s music clubs. The objective is to give music club owners the opportunity to market products on their own. The creative brand design allows them to add new products to the brand’s product range at any time. “Good Peppa”, a trendy peppermint spirit, is the name of the first product. Additional launches of a sparkling wine, mate tea and other club-savvy products are planned. Each new product is represented by its own key visual. The light and sound atmosphere in a club served as inspiration for the bold elements of the modular design principle.

Red Dot

Credits

Client:

ClubKombinat Hamburg e.V., Hamburg, Germany
Design:

EIGA Design GbR, Hamburg, Germany
Project Team:

EIGA Design: Henning Otto (Art Direction) Elisabeth Plass (Creative Direction) Leonie Flückiger (Graphic Design) Barbara Madl (Graphic Design)