The German IT consultancy firm, Cologne Intelligence, develops software solutions tailored to the needs of each customer. An internal restructuring took place in 2013 aimed at expanding the former business divisions into independent entities. Furthermore, a system of umbrella and sub-brands was developed. The design focuses on graphic clarity and the authenticity of language and imagery. The bracket motive is a recurring theme of the new brand image – a symbol of outward cohesion and inward agility. Company stationery, mailings and a comprehensive website are being developed in accordance with the new corporate design.