Cookit

Camping is fun, although it requires quite a lot of equipment and other things that need to be prepared beforehand. Cookit aims to save campers from all this inconvenience with the packaging for a product range consisting of a pot, a bowl, cups and a set of spatulas as well as a ladle that can overlap creating a triangular shape. These elements complement each other and are characterised by a corporate design that stands out with a clear, elaborate appearance. The logo features two “o’s” with handles, creating the association with a frying pan, as the only element in the visual identity that introduces a bit of colour into the packaging design, which is otherwise entirely kept in black and white. Thanks to the slightly off-centred positioning of the orange “o”, the logo with its simple typeface exudes a sense of playfulness that is also taken up by all other graphics and photographs. The pan, cups and the spatula are presented in a visually distorted manner, lending them a dynamic appearance and wit. Thanks to the unusual shape of the packaging, the items can be stowed away quickly and easily together with all other camping equipment.