Brand Design


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Launched in 2019, CRIA is an emerging brand targeting millennials and generation Z seeking high-quality CBD products. The neon green and black colours are attention-grabbing characteristics of the brand appearance. The brand’s youthful and dynamic image is highlighted by a high-contrast typographic combination of casual brush handwriting and sans serif lettering, which also emphasises the brand’s straightforward and honest attributes. The English slogans reflect the brand message with a concise and global approach. Black-and-white images of sporty young people and the Matterhorn represent the target group and the origin of the products.

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