Brand Promotion

Dear, Klairs “A Moment”

“A Moment” is a small hand mirror designed to create a broader brand experience. As a limited-edition gift item, it aims to illustrate the high quality of the Dear, Klairs skincare brand. The decorative object is coated with platinum and handmade, reflecting the company’s desire to promote social cooperation in local areas. Inspired by the keyword “dear” in the brand name, the back of the mirror features embossing that looks like a wax letter seal. The inscription “Dear you, from me. Keep this moment between us.” gives the brand promotion an emotional aspect.

Red Dot

Credits

Client:

Wishcompany Inc. – Dear, Klairs, Seoul, South Korea
Design:

Wishcompany Inc. – Dear, Klairs, Seoul, South Korea
Project Team:

Wishcompany Inc. – Dear Klairs: Suzy Kim (Creative Direction) Yerim Gu (Art Direction) Eseul Park (Video Creative Direction) Dawoon Jung (Video DOP)

Eunji Shin (Video Graphic Design) Yeeun Park (Package Design Assistance) Minhee Kim (Project Management)

Yoonyeodong Studio: Yeodong Yoon (Manufacturer)