Displaying Futures – Transparent Transitions

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“Displaying Futures” is an initiative by Merck KGaA in Darmstadt, Germany, with the aim of anticipating cultural and product-related trends so that new strategies may be developed. Publications and events were used to establish a platform for interdisciplinary dialogue, offering a glimpse of cultural perspectives and highlighting market developments and technological challenges. The book “Transparent Transitions” provides insight into the cultural significance of glass in art, architecture and design. Moreover, inspiring studies show the possibilities of “switchable glass”.

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