Brand Design Relaunch


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The aim of this rebranding process was to develop the DocMorris brand from an online provider of pharmaceutical products into an integrated and personalised e-health ecosystem. Accordingly, the brand should no longer stand for “pharma” but for health. In addition, the new brand design aims to appeal to a broader target group and business partners. Following the new brand narrative, the key brand values were moulded into a heart-shaped logo to explain the holistic concepts in a direct yet poetic way. Comprehensive brand guidelines define the consistent implementation of the new brand design.

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