Brand Design Relaunch

Dodo Pizza UK

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Dodo Pizza is a fast-growing restaurant chain in the UK, which is a very competitive market for pizza providers. Accordingly, the new brand design aims to clearly distinguish itself with a new brand positioning and distinctive communication with the target group. A memorable tongue-in-cheek visual language was created, combining self-explanatory imagery with bold colours. The two-syllable word mark on a black and red background has a playful illustration style that suggests an appetite for a pizza. The brand design was implemented on pizza boxes, delivery packages and cars, merchandise for employees and the shop window.

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