Brand Design Relaunch


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To mark their 20th anniversary, the logomark of E LIFE, a leading real-estate brand in South Korea, was given an update. The objective was to create a representative symbol emphasising that this is a lifestyle brand. The symbol has evolved several times in the past, but this latest update focuses on improving the shape of the cloud, which, based on a circle, represents satisfaction, pride and desire. Just as the shape of a cloud changes over time, the symbol can be applied to different customer touchpoints through a flexible graphic system. The logotypes and graphic motifs were also redesigned to create a stronger visual identity.

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