“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
EFFLORESCENCE
The EFFLORESCENCE automotive coating concept reduces complexity and energy consumption in automotive paint lines. With a unique surface structure, it achieves low-temperature curing at 80°C, reflecting over 65% of light in cool urban environments. EFFLORESCENCE’s microbeads create a distinctive texture, enhancing aesthetics without traditional pigments. This eco-efficient coating appeals to consumers seeking both aesthetic and sustainable automotive finishes.
Red Dot Award: Design Concept | Ready For Market | Material and Surfaces
Credits
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Company:BASF Japan Ltd., Japan
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Team Lead:Chiharu Matsuhara
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Designers:Chiharu Matsuhara, Mika Onishi
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Engineers:Tetsuya Matsushita, Shigeyuki Mizuno, Naoya Sakai
