Informative Illustrations / Red Dot: Junior Award

Enter the World of Fish

“Enter the World of Fish” summarises information on fish and seafood as well as their origins. The design of posters, fish passports and fish identity cards places great emphasis on visually conveying basic facts in order to change consumers’ purchasing behaviour and eating habits, and thereby counteract overfishing. The facts are all accompanied by naturalistic, life-like illustrations of the various fish species. The drawings are surrounded by wave-like patterns and shapes which give the images great dynamism and visual impact.

Red Dot

Credits

University:

National Yunlin University of Science and Technology, Douliu City, Yunlin County, Taiwan
Supervising Professor:

Chia-Wen Lin, Jung Tsao, Nick Chao, Wingly Shih
Design:

Yi-Shan Lin, National Yunlin University of Science and Technology