Advertising Illustration

E.ON Next Brand

E.ON Next was to be introduced as a new UK energy company with a mission to deliver better, more sustainable electricity and gas to its customers. To attract attention, illustrated characters were developed that represent key areas related to energy, such as a sun for solar, a leaf for sustainability or a cloud for wind. The characters are literally made for storytelling, aiming to make the complex world of sustainable energy understandable and tangible. With the characteristics of being vibrant, fun and positive, they have the function of inspiring the target group to pay more attention to the way energy is produced and used.

Red Dot

Credits

Client:

E.ON SE, Essen, Germany
Design:

R/GA Media Group GmbH, Berlin, Germany
Project Team:

R/GA Media Group GmbH: Christian Butte (Creative Direction) Alexis Waller (Creative Direction) Alex Barnet (Animation) Lais Rogerio (Graphic Design) Kayla Watson (Graphic Design) Katie Balloch (Project Management) Caramel Aeon Pty. Ltd.: Marco Palmieri (Animation)