Seoul Housing Lab
Epoche*
Epoche* challenges the visually dominant conventions typical in sensory object branding. Based on Husserl's 'epoche', its body-centred approach frames experience as an open-ended process shaped through perception and touch, inviting users to suspend judgement, reconnect with their bodies, and cultivate a tactile way of living. The asterisk echoes the idea of indeterminacy, serving as a visual cue to orient attention without fixed expectations.
Red Dot Award: Design Concept | Red Dot: Next Gen Award | Concept | Brand Design and Identity
Credits
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University:Monash University, Australia
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Faculty Advisor:Ned Culic
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Design:Hanze Wang, Yang Peng, Yayuan Zhang, Shouyu Yang, Mengyu Su
