“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
The Monday Burger Club
The Monday Burger Club is a social club that offers burgers made entirely from plant-based substitutes, providing a familiar meal that mimics the taste of traditional burgers. Members choose from various ingredients, each with a receipt detailing saved greenhouse gas emissions. This engaging approach raises awareness of the environmental impact of food choices and supports sustainable eating practices in daily life.
Red Dot Award: Design Concept | Red Dot: Next Gen Award | Concept | Visual Communication
Credits
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Designer:Moon Kisub, South Korea