Brand Promotion

EQT Ventures Anniversary Reel

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To celebrate its fifth anniversary, EQT Ventures commissioned an impressive brand promotion. The result is a diverse and colourful set of so-called “Power Qs” – graphic elements derived from the “Q” in the brand logo. This letter is used creatively to represent different sides of the brand identity. The new design, along with an animated reel of the Qs, stills and separate short animations of each Q, was created using a mixture of imagination, motion design and various 3D programs. The reel version reflects the evolution and versatile nature of the company.

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