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Europace is a web-based transaction platform for real estate financing, home savings products and installment loans. In the course of repositioning the brand, the brand identity has been overhauled with the aim of making it more visible and recognisable to the relevant target group. At the heart of the flexible corporate design system is the square, which also serves as the basis for all layouts and templates. A black square incised by a star forms the distinctive logo, while the wordmark is set in a customised font that references the incisions on the logo. Since the relaunch in 2021, the partner network has already grown by 150 new companies and the reach across all social-media channels has increased by 40 per cent.

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