Brand Design

Fanqie Novel

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The Fanqie Novel online portal was launched to provide users with compelling reading comfort. It offers convenient functions for reading, listening to or managing e-books, as well as a community where customers can exchange their thoughts and views about books. To simplify searching for your favourite books, an algorithm technology provides individual book recommendations that correspond to the user’s previous reading habits and subject preferences. The concise brand design was developed as a way to improve the brand experience. The appealing aesthetic aims to motivate the target group to integrate e-reading into their daily lives.

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