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Featuring Alexa

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The independent hip-hop crew Too Many T’s from South London – locally recognised for their lyrical skills, creative music videos and live performances – wanted to revert to the common way of “featuring” an already famous guest artist, in order to take a next step towards a bigger audience. They chose one of the most famous voices worldwide: Alexa, the voice assistant by Amazon, present in homes around the globe. “Featuring Alexa” is the world’s first song in collaboration with an AI voice. The crew event went on a “virtual world tour” with it and reached 28 million people in 37 countries.

Red Dot

Credits
  • Client:
    Too Many T’s Ltd., London, United Kingdom
  • Design:
    Serviceplan / Plan.Net, Munich, Germany
  • Global Chief Creative Officer:
    Alexander Schill
  • Creative Direction:
    Franz Roeppischer Lorenz Langgartner
  • Art Direction:
    Saurabh Kakade Pedro Gropo
  • Artist / MC:
    Standaloft Too Many T’s Leon Rhymes Too Many T’s
  • Artist / DJ / Production:
    Savage Henry
  • Music Supervision:
    Henan Wensink Henan X
  • Film Direction:
    Robin Karow
  • Director of Photography:
    Christoph Werner
  • Film Editing:
    Marie Kobylka
Featuring Alexa
Featuring Alexa
Featuring Alexa
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