Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Integrated Guerrilla Campaign

Fishwife – Because We Can

Founded by women, the fish-canning brand “Fishwife” was modernised by the “Because We Can” campaign. Humorous storytelling and lively aesthetics characterise the visual language.

Red Dot

Credits

University:

SCAD Savannah College of Art and Design, Savannah, USA
Design:

SCAD Savannah College of Art and Design, Savannah, USA
Project Team:

SCAD Savannah College of Art and Design: Lea Bagi (Art Direction) Sara Brown (Art Direction)

scad.edu

Fishwife – Because We Can

Fishwife – Because We Can

Fishwife – Because We Can

Fishwife – Because We Can

Fishwife – Because We Can

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