Integrated Campaign

LINE Taxi: Good Start

In a saturated market, Line Taxi concentrates on passenger safety and comfort. The “Good Start” campaign is built around the message of “every destination marks a good start”. To create an environment where customers can rest and enjoy the trip, the company launched the “good rest mode” feature, with the possibility of selecting “no music” or “no conversation” before the ride. The campaign was rolled out via television commercials and various kinds of ads, such as out-of-home and digital, while the key visual featured prominently on over 500 taxis.

Red Dot

Credits

Client:

JDW Co., Ltd., Line Taxi, Taipei City, Taiwan
Design:

DREAM’S MONSTER., Digital Creative Co., Ltd., Taipei City, Taiwan
Project Team:

Line Taiwan Limited: Angela Chen (Head of Marketing) Sabrina Dai (Project Management)

Line Taxi: Lucid Yu (Head of Marketing) Steven Mi (Designer) Kevin Chan (Strategic Planning) Kate Chiu (Production) Rita Yang (Project Management) Hedy Yang (Project Management)

DREAM’S MONSTER.: Bruse Lee (Creative Direction) Lee Lee (Creative Direction)