Key Visuals

Forena Friends

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Forena Friends are a set of interactive characters designed to provide information and brand-specific key visuals in the online and offline space of an apartment community. The areas where the characters are used include various signs, videos, a mobile app and an infographic wall within the apartment complex. The design of the key visuals is based on the architecture of the futuristic building, echoing its proportion of forms, arches and the combinations of symmetry. By having the characters respond directly to the residents, the brand experience is continuously reinforced.

Red Dot

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