Food Packaging

Frankful

The Frankful brand, which is aimed primarily at millennials, revolves around the concept of climate-smart food that combines taste experience, simplicity and sustainability in a playful manner. The packaging is recyclable, renewable and fossil free, as well as smart sizing. Its clean logotype and typography meet colourful and illustrated characters, playfully spreading climate-smart messages. Simple iconography highlights the unique features of each individual product. With a pastel, contrasting colour palette and a humorous tone of voice, the design aims to make climate-smart food accessible.

Red Dot

Credits

Client:

Orkla Foods Sweden, Frankful, Malmö, Sweden
Design:

Silver, Stockholm, Sweden
Project Team:

Silver: Jacob Norstedt (Creative Director) Sofia Frank Öberg (Senior Designer) Tobias Rehnvall (Designer) Mikaela Sandström (Motion Designer) Sabine Traub Price (Account Executive)

Abbey Lossing (Illustration)