Logo Design


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Freiburg is a popular university city in southern Germany that is also visited by many tourists. Its branded products are in high demand – a sign of the city’s merchandising potential, which it sought to develop further through a new visual identity. The objective was to create a unique and recognisable brand identity. The new logo features the city’s name and captures its special flair. The design was inspired by the cascade of positive emotions and images that instantly come to mind when thinking of this city. In the logo, word and image emerge as one, enhancing the contrast to the changing background colours.

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