Client: Yuhan-Kimberly, Seoul, South Korea
Packaging
Fuding White Tea, Pu-Erh Tea and Black Tea
The packaging of this series of teas adopts a sophisticated book box structure as well as hollow design techniques. The overall colour scheme alternates between green, ochre and black to identify white tea, Pu-erh tea and black tea in an easy-to-grasp manner. The boxes feature coloured patterns that visualise the philosophy of yin and yang, as well as a characteristic structural design that not only integrates traditional elements of Chinese culture but also aims at demonstrating the profound tea culture connotation of the brand.
Credits
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Client:Qixingyan Tea Co., Ltd., Fuding City, China
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Design:Fujian Provincial Huayi Designing Co., Ltd., Fu’an City, Fujian, China
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Art Direction:Miaohua Chen Fu’an City, Fujian, China