Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Key Visual

Gangcui

Gangcui is a restaurant fusing Hong Kong and South-East Asian style with Chinese dining habits. The brand design’s key visual are chopsticks arranged in different positions to interact with individual words: the chopsticks can, for example, enclose the word mark or a single letter to draw attention to advertising messages such as “health” or “flavour”. The chopstick design varies, using the brand colours green, white and black to build a recurring aesthetic appeal in every scene. At the same time, the key visual creates a distinctive overall image.

Red Dot

Credits

Client:

Gangcui Restaurant, Lianyungang, China
Design:

Jiangsu Ocean University, Lianyungang, China
Project Team:

Xie Jian (Designer)

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