The relaunch aims at the strategic reorientation of a Freiburg family-run brewery. The new design combines elements which reflect the company’s history in contemporary aesthetics referring to craft beers. At the centre of the design is the brewery’s heraldic animal, which is generously placed on a colour field with ample surrounding space to unfold its effect. Product clarity is achieved through a newly developed colour codex which assigns different hues to the different types of beer. The contemporary appeal is also expressed by the new long-neck bottles, which replace the formerly used NRW bottles.
Brauerei GANTER GmbH & Co. KG, Freiburg, Germany
PREUSS UND PREUSS GmbH, Berlin / Stuttgart, Germany