The Gatorade Rookie Bottle was developed with young sportspeople in mind and is based on user feedback from parents and young athletes. The focus is on portability, durability and cleanability. The compact volume is aligned with the lower hydration needs of juvenile users. A dent-resistant outer shell protects the double-wall stainless steel construction, which provides more than 24 hours of insulation. The built-in carrying handle and leak-proof straw cap allow for everyday use by the young target audience.
Statement by the Jury
The Gatorade Rookie Bottle stands out for its attention to detail to ensure it meets the needs of active young users with a robust, child-friendly design.